FACEBOOK AND INSTAGRAM ADS MANAGEMENT IS THE FULL-TIME JOB OF PUTTING THE RIGHT OFFER IN FRONT OF THE RIGHT PEOPLE ON META’S PLATFORMS. THEN IMPROVING IT UNTIL THE NUMBERS WORK. WE PLAN THE STRATEGY, PRODUCE THE CREATIVE, TARGET YOUR BUYERS, AND SCALE WHAT PERFORMS, FOR SMALL BUSINESSES ACROSS THE U.S. FROM OUR FLORIDA BASE.
CURIOUS WHAT META ADS COULD DO FOR YOUR BUSINESS? BOOK A FREE STRATEGY CALL AND WE’LL REVIEW YOUR AUDIENCE, OFFER, AND GOALS.
WHAT’S INCLUDED IN OUR META ADS MANAGEMENT
FACEBOOK AND INSTAGRAM RUN ON THE SAME AD SYSTEM, SO WE MANAGE THEM TOGETHER AS ONE ENGINE. HERE’S WHAT YOU GET:
- STRATEGY AND OFFER: WE SHAPE THE OFFER AND FUNNEL BEFORE SPENDING A CENT, SO THE ADS HAVE SOMETHING WORTH CLICKING.
- AUDIENCE TARGETING: INTEREST, LOOKALIKE, AND RETARGETING AUDIENCES BUILT AROUND YOUR REAL CUSTOMERS.
- CREATIVE PRODUCTION: SCROLL-STOPPING IMAGES, SHORT VIDEOS, AND AD COPY MADE FOR THE FEED AND STORIES.
- CAMPAIGN BUILD: PROPERLY STRUCTURED CAMPAIGNS WITH THE RIGHT OBJECTIVES, PLACEMENTS, AND BUDGETS.
- PIXEL AND EVENT TRACKING: THE META PIXEL AND CONVERSION EVENTS SET UP SO WE OPTIMIZE TOWARD LEADS AND SALES.
- TESTING AND SCALING: WE TEST CREATIVES AND AUDIENCES, KILL THE LOSERS, AND PUT BUDGET BEHIND WINNERS.
- CLEAR REPORTING: SPEND, RESULTS, AND COST PER LEAD EXPLAINED WITHOUT JARGON.
HOW DOES OUR FACEBOOK AND INSTAGRAM ADS MANAGEMENT WORK?
A STEADY, REPEATABLE PROCESS KEEPS PERFORMANCE CLIMBING INSTEAD OF GUESSING:
- DISCOVERY: WE LEARN YOUR PRODUCT, MARGINS, IDEAL CUSTOMER, AND WHAT A CONVERSION IS WORTH TO YOU.
- STRATEGY AND CREATIVE: WE SET THE FUNNEL, WRITE THE ANGLES, AND PRODUCE THE VISUALS AND VIDEO.
- LAUNCH: CAMPAIGNS GO LIVE ACROSS FACEBOOK AND INSTAGRAM WITH TRACKING AND CONTROLLED BUDGETS.
- OPTIMIZE: WE TEST CREATIVES AND AUDIENCES, TRIM WASTED SPEND, AND REFINE THE BEST-PERFORMING COMBINATIONS.
- SCALE AND REPORT: WE PUSH BUDGET BEHIND PROVEN WINNERS AND SHARE CLEAR RESULTS AND NEXT STEPS.
WHY CHOOSE OCA11
WE’RE A META PARTNER AND GOOGLE PARTNER AGENCY BUILT FOR SMALL BUSINESSES THAT WANT STRONG CREATIVE AND DISCIPLINED MEDIA BUYING AT A PRICE THAT MAKES SENSE.
- META PARTNER STATUS: OUR TEAM MEETS META’S CERTIFICATION AND PERFORMANCE STANDARDS.
- CREATIVE IN-HOUSE: WE MAKE THE ADS, INCLUDING SHORT-FORM VIDEO, SO YOU’RE NEVER STUCK WAITING ON ASSETS.
- LEAN PROCESS, FAIR PRICING: EFFICIENT OPERATIONS LET US DELIVER AGENCY-LEVEL WORK FOR LESS.
- FULL-SERVICE: ADS, SOCIAL CONTENT, AND LANDING PAGES HANDLED TOGETHER FOR A CONSISTENT FUNNEL.
- FLORIDA-BASED, U.S.-FOCUSED: WE UNDERSTAND THE LOCAL MARKETS AND AUDIENCES YOU’RE TRYING TO REACH.
WHO IT’S FOR
FACEBOOK AND INSTAGRAM ADS WORK ESPECIALLY WELL WHEN YOU NEED TO CREATE DEMAND AND REACH BUYERS WHO AREN’T SEARCHING YET:
- LOCAL BUSINESSES WITH A CLEAR OFFER: CLINICS, DENTISTS, GYMS, SALONS, RESTAURANTS, HOME SERVICES.
- E-COMMERCE AND PRODUCT BRANDS THAT NEED VISUAL ADS AND RETARGETING.
- SERVICE BUSINESSES THAT WANT A STEADY FLOW OF LEADS AND BOOKINGS.
- OWNERS WHO HAVE GREAT VISUALS OR VIDEO POTENTIAL BUT NO TIME TO RUN CAMPAIGNS.
IF THAT’S YOU, BOOK A FREE STRATEGY CALL AND WE’LL OUTLINE THE CREATIVE AND TARGETING WE’D TEST FIRST.
PLATFORM / PLACEMENT BEST FOR WHAT WE RUN FACEBOOK FEED LOCAL REACH AND LEAD GENERATION LEAD AND TRAFFIC CAMPAIGNS INSTAGRAM FEED BRAND AND PRODUCT APPEAL IMAGE AND CAROUSEL ADS STORIES & REELS ATTENTION AND SHORT VIDEO VERTICAL VIDEO CREATIVE RETARGETING BRINGING BACK WARM VISITORS PIXEL-BASED AUDIENCES
NEW TO META ADVERTISING? START WITH OUR FACEBOOK AND INSTAGRAM ADS GUIDE FOR THE FUNDAMENTALS, AND IF BUDGET IS ON YOUR MIND, SEE HOW MUCH FACEBOOK ADS COST BEFORE YOU START.
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES FACEBOOK AND INSTAGRAM ADS MANAGEMENT COST?
WE CHARGE A MONTHLY RETAINER BASED ON SCOPE: HOW MANY CAMPAIGNS, HOW MUCH CREATIVE, AND THE LEVEL OF SUPPORT. YOUR AD SPEND IS SEPARATE AND PAID TO META. AFTER A QUICK CALL WE’LL GIVE YOU A CLEAR, FIXED MONTHLY FIGURE SO THERE ARE NO SURPRISES.
DO YOU CREATE THE AD IMAGES AND VIDEOS?
YES. CREATIVE IS INCLUDED. OUR TEAM PRODUCES THE IMAGES, COPY, AND SHORT-FORM VIDEO YOUR CAMPAIGNS NEED, SO YOU’RE NOT LEFT SOURCING ASSETS OR WAITING ON ANOTHER VENDOR. STRONG CREATIVE IS OFTEN THE BIGGEST DRIVER OF META AD PERFORMANCE.
WHAT BUDGET DO I NEED TO START?
SOME LOCAL BUSINESSES SEE REAL RESULTS WITH A MODEST DAILY BUDGET, WHILE COMPETITIVE MARKETS NEED MORE TO GATHER DATA QUICKLY. ON OUR FIRST CALL WE’LL RECOMMEND A REALISTIC STARTING SPEND FOR YOUR GOALS AND ADJUST AS THE CAMPAIGNS MATURE.
CAN YOU TARGET CUSTOMERS IN MY SPECIFIC AREA?
YES. WE SET TIGHT GEOGRAPHIC TARGETING. A RADIUS AROUND YOUR LOCATION OR SPECIFIC CITIES AND ZIP CODES, SO YOUR BUDGET REACHES PEOPLE WHO CAN ACTUALLY BECOME CUSTOMERS, NOT A BROAD, WASTEFUL AUDIENCE.
DO YOU GUARANTEE A CERTAIN COST PER LEAD?
NO. WE DON’T SELL GUARANTEED NUMBERS. WHAT WE PROVIDE IS A META PARTNER TEAM, STRONG CREATIVE, DISCIPLINED TESTING, AND HONEST REPORTING. THE REAL DRIVERS OF LOWER COSTS AND BETTER RESULTS OVER TIME.
LET’S BUILD YOUR META ADS ENGINE
IF YOU WANT A META PARTNER TEAM TO HANDLE STRATEGY, CREATIVE, AND MEDIA BUYING, AND SCALE WHAT WORKS WITHOUT INFLATED PRICING. LET’S TALK. BOOK A FREE STRATEGY CALL AND WE’LL MAP OUT A FACEBOOK AND INSTAGRAM PLAN BUILT FOR YOUR BUSINESS.